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27 Quick Tips To Top Search Engine Rankings
 
Last Update: Friday, October 31, 2003.
 
In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.
 
1. Increase your site's link popularity by increasing your internal and incoming links.
• Internal links - Cross link all your sites and important pages within each site. This will maximize the PageRank of all your pages within each web site.
• Incoming links that you control - Create several small web sites related to your main site. Each site should only consist of a few pages. Then cross link them all together using the most important keywords. Don't forget to include links back to the main site.
• Incoming links that you don't control:
 
› Ask sites that link to your competitors to link to your site. To find out which sites are linking to your competitors, visit a search engine and enter, "link:" followed by the competitors' domain name.
   
  For example:
  link:www.yourcompetitor.com
   
› Exchange links with sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory and the Open Directory.
› Find sites that accept site submissions. Visit your favorite search engine and search for:
  "add url" "your keywords"
  Also try searching for the actual submission page using its page name.
  For example:
  addurl.html, addsite.html, addlink.html, etc.
 
2. Include a TITLE tag as the first META tag, directly after the HEAD tag.
• For example:
  <HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
...
 
3. Try to avoid stop words in your TITLE tag. Stop words (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.
 
4. Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as possible.
• For example:
  <HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
<META NAME="description" CONTENT="Mike's Marketing Tools is the leading review site for the very best internet marketing tools for web marketers and webmasters.">
...
 
5. If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds.
• <META HTTP-EQUIV="refresh" CONTENT="30; URL=http://www.mikes-marketing-tools.com">
• Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if you require a quicker page refresh.
• For example:
  Step 1 - Paste this code into the HEAD section of your HTML document. Change the 3000 to whatever number you like. 1000 represents 1 (one) second.
  <SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);}
function change () {window.location.href="http://www.mikes-marketing-tools.com";}
//--></SCRIPT>
  Step 2 - Insert the onLoad event handler into your BODY tag, so that the JavaScript code is executed when the page loads.

<BODY onLoad="redirect()">
 
 
6. Remove all other meta tags (author, date, etc.), unless you're sure they are absolutely necessary. The only meta tags I ever use are the META DESCRIPTION and occasionally the META REFRESH tag.
 
7. Include a site map with links to all your pages. This will help search engines find and index all your pages.
• Limit the number of links on a web page to 50.
• If you have more than 50 links, limit your links to your most important pages.
• Include text on the page as some search engines, such as AltaVista, have been known to kick out links only pages.
 
8. Use one or more header tags in your main page body and include your most important keyword phrase/s.
• Use large header tags, such as <H1> and <H2>.
• Use Cascading Style Sheets (CSS) to alter the appearance of the header tags to fit the look and feel of your site. For more information read this CSS tutorial.
 
9. Check the first couple of lines of the first paragraph to see if it's appropriate to be used as a description of your page. Many search engines utilize the first couple of sentences of the body text as the search results description, instead of the contents of the META DESCRIPTION tag.
 
10. Try to achieve an overall keyword density of 1-2%.
 
11. Try to achieve a minimum word count of 300 and a maximum of 750 words on each page.
 
12. Register a domain name with the exact keyword phrase you wish to target, using hyphens to separate the keywords.
• For example, if the keyword phrase is "search engine rankings," then register:
• search-engine-rankings.com
• If the domain you want is unavailable, either try a different extension, such as .NET, .INFO, or .US, or add a keyword to the end (preferential) or beginning of the domain.
 
13. Name directories after your keyword phrases, using hyphens or underscores to separate the keywords.
• For example, if an important keyword phrases is, "search engine rankings," name your directory:
• www.yoursite.com/search-engine-rankings/ or...
www.yoursite.com/search_engine_rankings/
14. Name web pages after your most important keyword phrase. Separate the keywords using hyphens or underscores.
• For example, if the keyword phrase is "search engine rankings," then name the page:
• search-engine-rankings.html or...
search_engine_rankings.html
 
15. Name your graphic files after keyword phrases. Again, separate the keywords using hyphens or underscores.
• For example:
• <IMG SRC="search-engines-rankings.gif">
 
16. Include an ALT (alternative text) atrribute in image tags. Include the most important keyword phrases.
• For example:
• <IMG SRC="search-engines-rankings.gif" ALT="search engine rankings.">